Between Ambition and Everyday Reality: How the Electrical Industry Can Approach Digitalisation the Right Way

Digitalisation has arrived in the electrical industry – yet many companies are still at the beginning of their journey. This is shown by a recent study from EIT.swiss, conducted in collaboration with Sparkner, which examines key action areas and development potential within the industry.

The survey reveals that leaders see the greatest need for improvement in IT, operations, and marketing. Topics such as efficiency, project transparency, and resource allocation are considered crucial, but are still only partially implemented. At the same time, many companies show strong foundations in customer satisfaction, quality assurance, and financial stability.

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Insights from practice

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In conversations with electrical companies, we see a similar picture: digitalisation rarely fails due to lack of will, but rather due to time constraints, unclear responsibilities, or missing priorities.

The challenges are often less about technology itself and more about organisation, communication, and the understanding that digitalisation is an ongoing process – not a one-time project.

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Three practical approaches

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Our experience shows that successful companies approach digitalisation deliberately and step by step:

1. Plan time consciously
   Digitalisation cannot be a side project. Real progress requires dedicated time and focus.
2. Start small
   Improve processes step by step and involve employees actively – this builds acceptance and visible results.
3. Stay open for exchange
   Whether within the team or at industry events, exchanging experiences with others brings new perspectives and practical solutions.

A clear don’t: trying to tackle digitalisation as one big project. That overwhelms everyone involved and often ends with no progress at all.

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Conclusion

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The results from EIT.swiss and Sparkner underline that the electrical industry recognises the potential of digitalisation – now it’s about putting it into action. Companies that create transparency, digitalise processes, and make smart use of data improve both efficiency and collaboration.

Digital tools for workforce planning, time tracking, and resource management can play a key role – provided they are part of a clear, gradual strategy.
Solutions such as planr and reportr demonstrate how these processes can be implemented practically in the electrical industry: transparent, efficient, and focused on everyday work.

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